The Political Mind
By George Lakoff. A copy can be found at academia.edu here. An excerpt:
“One can see in scripts the link between frames and narratives.
Narratives are frames that tell a story. They have semantic roles,
properties of the role, relations among roles, and scenarios. What
makes it a narrative-a story-and not just a mere frame? A narrative
has a point to it, a moral. It is about how you should live
your life-or how you shouldn’t. It has emotional content: events
that make you sad or angry or in awe” (250).
Also see the section “narratives we live by” starting on p. 22.
Also relevant, see Mark Johnson’s book Morality For Humans (2014). An excerpt: “There is a temptation to regard reflective processes as merely after-the-fact storytelling meant mostly to explain and justify the intuitive processes that are doing the real work. […] I am going to argue that there is, nonetheless, a key role for a process of moral deliberation that is more than just intuitive, nonconscious judgment, and also more than mere after-the-fact justification by principles. It is a reflective process of deliberation concerning which possible courses of action available in a given morally problematic situation would best harmonize competing impulses,… Read more »