Frontiers in Communication: Memes are effective political tools
The following is the abstract for this article. “Internet memes are one of the latest evolutions of ‘leaflet’ propaganda and an effective tool in the arsenal of digital persuasion. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory is global. Internet memes can be used to target specific groups to help build and solidify tribal bonds. Due to the ease of creation, and their ability to…