The title of a new documentary showing how the big social media companies use psychology for surveillance to manipulate users to unconsciously accept programming and buy products. It’s an important topic but fails in that the makers did not use any of the persuasive techniques the social media companies use to get their own points across. It’s just dry, boring fact after fact that lost my interest a third of the way through. At one point they did try a family reenactment scenario to show how addictive we are to our devices, but it too fell flat because the actors and script lacked an emotional, human touch. All in all, it’s an ironic flop because it won’t have the necessary emotional impact to motive we users much to change our behavior.