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Category: neural hijacking

The Social Dilemma

The Social Dilemma

The title of a new documentary showing how the big social media companies use psychology for surveillance to manipulate users to unconsciously accept programming and buy products. It’s an important topic but fails in that the makers did not use any of the persuasive techniques the social media companies use to get their own points across. It’s just dry, boring fact after fact that lost my interest a third of the way through. At one point they did try a…

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Book: Team Human by Douglas Rushkoff

Book: Team Human by Douglas Rushkoff

Team Human by Douglas Rushkoff investigates the impacts of current and emerging technologies and digital culture on individuals and groups and seeks ways to evade or extract ourselves from their corrosive effects. After you read the book, please post your thoughts as comments to this post or, if you prefer, as new posts. There are interviews and other resources about the book online. Feel free to recommend in the comments those you find meaningful. Also, the audiobook is available through…

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Bonding with your algorithm

Bonding with your algorithm

The blurb follows from this video and transcript: “The relationship between parents and children is the most important relationship. It gets more complicated in this case because, beyond the children being our natural children, we can influence them even beyond. We can influence them biologically, and we can use artificial intelligence as a new tool. I’m not a scientist or a technologist whatsoever, but the tools of artificial intelligence, in theory, are algorithm- or computer-based. In reality, I would argue…

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Homo deus

Homo deus

Power Valued Over Truth Dear Ed and All, “We are the ones that create human nature by inculcating cooperation and care over selfishness and power.” The view you express, Ed, contesting Harari’s claim in Homo deus, seems to edge up closely to the “pre-modern” standard social science of model of human nature, i.e., that it is almost solely a product of culture, with no or minimal influence of naturally selected genes and very fancy naturally selected epigenetic mechanisms for gene…

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A dive into the black waters under the surface of persuasive design

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose. The organizer of a $1,700 per person event…

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