Good article by a brain scientist on the topic. Numerous reliable fact check orgs have proven without doubt that Dump is by far the Biggest Liar. So why do Dumpsters believe him and how do we deprogram that false belief? The scientist said supporters are manipulated by the “illusory truth effect, a thinking error in our minds that happens when false statements are repeated many times and we begin to see them as true. In other words, just because something is stated several times, we perceive it as more accurate.”
It plays on our emotions, as we get comfortable with repeated things. Our automatic emotional system is activated, a more ancient brain network. It’s a fast response system to protect us from immanent threat. But that automatic system is not well suited to more slow, deliberate considerations necessary for living in a more complex society. The former system feeds our preconceptions and elicits more comfortable feelings.
So more specialized and targeted media like Fox feeds those preconceptions by triggering the fight or flight response and then reinforces repeatedly comforting lies and misrepresentations. It is intentionally directed at the automatic response system. Dump and the Russians take advantage of this by calling “fake news” anything factual that counters their lies and followers eat it up like candy on Halloween.
So it takes the slow, deliberate and reflective thinking brain to counter this. But this must be done via the automatic system.
“To get more conservatives to turn on the intentional system when evaluating political discourse we need to speak to emotions and intuitions—the autopilot system, in other word. To do so, we should understand where these people are coming from and what they care about, validate their emotions and concerns, and only then show, using emotional language, the harm people suffer when they believe in lies. For instance, for those who care about safety and security, we can highlight how it’s important for them to defend themselves against being swindled into taking actions that make the world more dangerous. Those concerned with liberty and independence would be moved by emotional language targeted toward keeping themselves free from being used and manipulated. For those focused on family values, we may speak about trust being abused.”
Programmers of social media apps and increasing range of other apps apply neuroscience to program your brain.