Category Archives: storytelling

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

It takes more than facts

Excellent article by George Monbiot. He’s right to assert that one’s worldview narrative trumps all other considerations, like facts. Such stories organize how we see everything through their lenses. Monbiot notes that the two major narratives of our time are social democracy and neoliberalism. While having different means and goals they both have the same narrative structure:

“Disorder afflicts the land, caused by powerful and nefarious forces working against the interests of humanity. The hero – who might be one person or a group of people – revolts against this disorder, fights the nefarious forces, overcomes them despite great odds and restores order.”

This notion of a hero has to go; we the people collectively and collaboratively become the initiators and maintainers of the story, not some special class of enlightened ones. We work together to enlighten each other, and it is in that connective interaction where the enlightenment resides, not some special individual achievement.

He explains why we can’t simply go back to the earlier story of social democracy to overcome the current story of neoliberalism. Among other reasons, the earlier story assumes continual economic growth with the same consumer lifestyle, devastating to the environment and more fuel for climate chaos.

So we must create a new story ASAP. This story must be based on our evolutionary capacity for mutual collaboration and aid. It’s one that rejects the narrative told by neoliberalism of  “extreme individualism and competition.” Instead we share ownership and stewardship in community, respecting and honoring each other and the environment.

“We will develop a new economics that treats both people and planet with respect. We will build it around a great, neglected economic sphere: the commons. Local resources will be owned and managed by communities, ensuring that wealth is widely shared. Using common riches to fund universal benefits will supplement state provision, granting everyone security and resilience.”

Monbiot shows how this story has already been taking shape and having positive effects. Sanders’s campaign was one huge water mark. It organized numerous small networks via the internet and got most of its spending money from a large number of small donors. Such tactics were used successfully by Corbin in the UK. The Indivisible Guide grew out of this learning process.

In keeping with Lakoff it’s the Big Picture Story around which everything else revolves. Rifkin would wholehearted agree. The collaborative commons narrative is here to stay, gaining ground by the day. The more we feed it the more it becomes a reality. Keep up the good work citizens.

Are We Racists?

BMAI friends. The following ramble is my first cut at making sense of the grave role racial (and other) bias is playing in the world today. This was prompted by comments I see daily from my family and friends on social media. Thinking about the great lack of self- and group-awareness many of the commenters display, I turned my scope inward. How do my own innate, evolved biases slant me to take my group’s and my own privileges for granted and make invalid assumptions about those I perceive (subconsciously or explicitly) to be ‘the other’? I put this forward to start a discussion and hope you will contribute your own insights and references. Feel free to post comments or even insert questions, comments, or new text directly into my text. Of course, you can create your own new posts as well. Thanks.

Two Levels of Racism
1. Population Group Level
Racism is an expression of group dynamics. Consider two levels of racism. First, there’s systemic racism where conditions in a population generally favor one race over others. One race (or maybe a few races) has greater access to material and cultural influence in the population. This does not occur accidentally, but through the ongoing efforts of the dominant group to achieve and expand its controlling influence.
2. Individual and Local-Group Level
That’s where the second level of racism comes in. How a person perceives any group’s efforts to attain equal access and influence depends on whether the person is in the dominant group or the aspiring group. There are many ways individuals and their affinity groups perceive and act within the racially unequal system to maintain or change the racial inequalities. The group in power perceives efforts in its favor as good, appropriate, justified, patriotic, necessary, ethical, moral, and even (when there’s a shared group supernatural narrative) ordained, holy, etc. When a member of an out-group appears to support (or at least not outwardly oppose) the in-group’s dominance, members of the in-group view that as a proof that they are rightfully on top.
The group in power perceives any questioning of its dominance in the larger population as suspicious, dishonest, lazy (attempts to gain more access than is deserved), subversive, unpatriotic (or even treasonous), or (through the lens of dogma) evil, anti-God, etc. Obviously, racism (and other efforts to maintain inequality) is at work when these perceptions are acted out by legislators, law enforcers, prosecutors, juries, judges, presidents and their staff members, the private sector, and individual members of the favored group.
Members of a group with less influence perceive their questioning of the dominant group’s power in opposite terms from how the dominant group sees their struggle. Members of lower-access groups experience their quest for equality on all fronts as expressions of their inherent right–even necessity–to pursue “life, liberty, and happiness.” They see the efforts of dominant groups to control and exclude them as unjustified oppression by people who abuse the power provided them within a biased system that clearly needs to be changed.
On the first (population) level, racism is an aspect of the in-group/out-group dynamics that are present in all of us. Our ‘hard-wired’ programming is to subconsciously favor those we perceive to be more like us (in outward appearance, views, and culture) and subconsciously feel some degree of aversion and suspicion (and often fear) of those whose appearances, views, and culture vary from ours. Groups (through the actions of their members and leaders) use their power to slant social and economic systems to favor their own power and influence and to decrease the influence of those they perceive as not members of their group(s). When this natural bias results in one racial group having greater access to resources (education, healthcare, emergency services, and other public services; jobs; legislative influence; judicial equality; media visibility; etc.), systemic or structural racism is in place.
A takeaway of all this is that we are all racists, in the sense that the human brain has evolved complex social navigation functions that include strong biases in favor of one’s perceived in-group and disfavoring members of all other groups. To the extent we are hard-wired to perceive people who (as a category) look superficially different from us as somehow less safe or worthy of inclusion and power-sharing, we are innately racist. When we make the effort to become aware of, challenge, and ensure our racial biases do not influence our words and actions, we are moving toward a less bigoted way of being.

People’s brains store and recall stories the same way

New scientific findings support the idea that different humans’ brains store and recall story scenes the same way, rather than each person developing unique memory patterns about stories. Also, people generally do well recalling the details of stories. I want to see more targeted research that determines whether information packed in story structures (a person wrestling with a difficult challenge and changing as a result) is more readily and accurately transmitted from brain to brain via storytelling. This would be compared with information packaged simply to inform of facts (Wikipedia entries, technical reports, etc.). My experience agrees with this research: different people tend to recall stories equally well. (Oddly, people vary greatly in their recall of eye-witness tasks. Something about how information is delivered in storytelling greatly improves accuracy of recall.) I think our brains evolved a special facility for paying attention to stories and therefore to remember them. If true, storytellers should learn what we can about how the brain processes stories.