Some evolutionary science for you.
Some evolutionary science for you.
I wrote on my blog about this development and more generally about the increasing ease with which AI tools can forge convincing media. Go see my creepy 3D face.
A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.
The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.
subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”
Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.
Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”, … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.…It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.
If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.
Some liberals (and scientists) still think that reason is somehow above and beyond emotion. When I suggest framing in emotional terms they say sure, but that works only for emotional issues as if reason is something beyond emotion. So here’s a reminder from this Lakoff classic:
“It is a basic principle of false reason that every human being has the same reason governed by logic — and that if you just tell people the truth, they will reason to the right conclusion. […] But many liberals, assuming a false view of reason, think that such a [moral, emotional] messaging system for ideas they believe in would be illegitimate — doing the things that the conservatives do that they consider underhanded. Appealing honestly to the way people really think is seen as emotional and hence irrational and immoral. Liberals, clinging to false reason, simply resist paying attention to real reason.”
“Real reason is embodied in two ways. It is physical, in our brain circuitry. And it is based on our bodies as the function in the everyday world, using thought that arises from embodied metaphors. And it is mostly unconscious. False reason sees reason as fully conscious, as literal, disembodied, yet somehow fitting the world directly, and working not via frame-based, metaphorical, narrative and emotional logic, but via the logic of logicians alone.”
“Real reason is inexplicably tied up with emotion; you cannot be rational without being emotional. False reason thinks that emotion is the enemy of reason, that it is unscrupulous to call on emotion. Yet people with brain damage who cannot feel emotion cannot make rational decisions because they do not know what to want, since like and not like mean nothing. ‘Rational’ decisions are based on a long history of emotional responses by oneself and others. Real reason requires emotion.”
Studies find that people with higher numeracy and understanding of the scientific method and its tools are more likely to challenge or twist the results of scientific studies that challenge their ideologies. For example, it’s the more scientifically competent persons on the political right (those who are most identified with a free-market ideology) who mount the most vehement assaults against claims of human contributions to global warming.
This article delves into the extent of cognitive biases against facts (rigorously validated knowledge claims) and the apparent variables affecting when those biases are triggered. It also raises possible ways to mitigate biases.