Persuasion: Do you want to be effective or just feel righteous?

A recent article in The Atlantic reports fascinating research on the relative effectiveness of typical and moral-framing based approaches to persuading people of an opposing political orientation to see value in alternative positions. The upshot is that there are verifiably effective methods for getting around entrenched, reflexive opposition.

About Mark H

Information technologist, knowledge management expert, and writer. Academic background in knowledge management, social and natural sciences, information technologies, learning, educational technologies, and philosophy. Married with one adult child who's married and has a teenage daughter.

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