Brain hacking is using social media and your smart phone to addict people and implant ideas. The advertisers put us in filter groups to feed addiction to our ‘likes,’ giving us a dopamine rush. It creates a sense of belonging with others who agree with us while further isolating human relations in real life. These filter groups are also geared to feed our fear and anger, which makes us more receptive to notice the ads and buy their products. While social media networking can be a positive thing it’s basically the ad companies and Facebook that use it to create the above quagmire.
McNamee is a venture capitalist and an early investor in Facebook but became critical of it due to the above.