Instrumentarian power in surveillance capitalism

Instrumentarian power in surveillance capitalism

“Under the regime of instrumentarian power, the mental agency and self-possession of the right to the future tense are gradually submerged beneath a new kind of automaticity: a lived experience of stimulus-response-reinforcement aggregated as the comings and goings of mere organisms. Our conformity is irrelevant to instrumentarianism’s success. There is no need for mass submission to social norms, no loss of self to the collective induced by terror and compulsion, no offers of acceptance and belonging as a reward for bending to the group. All of that is superseded by a digital order that thrives within things and bodies, transforming volition into reinforcement and action into conditioned response.”

— The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff
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