Instrumentarian power in surveillance capitalism
“Under the regime of instrumentarian power, the mental agency and self-possession of the right to the future tense are gradually submerged beneath a new kind of automaticity: a lived experience of stimulus-response-reinforcement aggregated as the comings and goings of mere organisms. Our conformity is irrelevant to instrumentarianism’s success. There is no need for mass submission to social norms, no loss of self to the collective induced by terror and compulsion, no offers of acceptance and belonging as a reward for…