We’ve had a few discussions about what ‘memes’ are and how they work. We didn’t reach a consensus on whether they are true replicators in their own rights, as genes (or gene collectives) seem to be. Consider the following excerpt (author permission obtained) with the less rigorous working definition of a meme in mind: a unit of information with the capacity to shape perception and belief (or a unit of ‘culture transmission’). Also, consider the conversations and readings we’ve had about metaphors and embodied cognition (particularly Lakoff and Johnson’s works and Edward’s many posts on the topic. Even in Facebook, there are people calling out manipulation by meme.