Tag: neurons

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends...

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Neuroplasticity at the neuron and synapse level – Neurons sort into functional networks

“Individual neurons whose synapses are most likely to strengthen in response to a certain experience are more likely to connect to certain partner neurons, while those whose synapses weaken in response to a similar experience are more likely to connect to other partner neurons,” Friedlander said. “The neurons whose synapses do not change at all in response to that same experience are more likely to connect to yet other partner neurons, forming a more stable but non-plastic network.”

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