Tag Archives: framing

Living in the future’s past

I watched a good documentary last night titled, Living in the Future’s Past, a project organized, produced, and narrated by Jeff Bridges. It’s available through your Albuquerque Public Library account’s access to Hoopla Digital, Amazon Prime video, and other services. It lays out the modern dilemma of having a pre-neolithic brain in a Neolithic era and posits several questions that align closely with the theme of our current discussion . The film has commentary from diverse scientific experts, including Daniel Goldman (emotional and social intelligence and mindfulness). The upshot is a recurring suggestion our current brain functionality is capable of reframing our perspective and modulating our perceptions and behaviors around carefully constructed focal questions that get at what sort of future(s) we desire. I like this approach—so well in fact that I Had reserved some web domains months ago: WorldIChoose.org, WorldIChoose.com, ChooseMyWorld.org, and ChooseMyWorld.com. These domains are not active yet. They will relate to the novel I’m writing and to a related non-fiction project. Edward is onto an important approach in looking to semantics (framing, etc.).

Also, on a short-term level, cultural evolution (including language and semantics) appears much more potent a driver than physiological evolution. Given that, I recently purchased a book by an author who goes into great depth on cultural evolution. The book is Cognitive Gadgets: The Cultural Evolution of Thinking, by Cecelia Heyes. I may put it forward for a future discussion.

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

Lakoff introduces FrameLab

In this FB post, copied below. The first podcast can be found here.

“By popular demand, it’s the FrameLab Podcast — a podcast about politics, language, and your brain.

In Episode 1, [I] discuss the conservative moral hierarchy and how Republicans really think. And I answer some of the questions you submitted via Facebook and Twitter.
Excerpt:
This is a fight for freedom.
Conservatives want to take the words ‘freedom’ and ‘liberty’ and say that they mean that you’re free to take advantage of anybody else. But that’s not the case. You may be free to walk down the street, but you’re not free to knock down other people and keep them from walking down the street. You are only free to the extent that you do not impose of the freedom of others.
This tax bill is imposing on the freedom of most people in the country. Ninety-nine percent of the people in this country are not going to get any benefits of this tax bill. Over 83% of the $1.5 trillion is going to the top 1%. Where’s it coming from? It’s coming from the bottom 99%.
Ninety-nine percent of the people of this country are paying to increase the freedom of the top 1% and giving up their own freedom. Their freedoms are being taken away from them because their power – through wealth – is going to the top 1%.”