Tag Archives: framing

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

Lakoff introduces FrameLab

In this FB post, copied below. The first podcast can be found here.

“By popular demand, it’s the FrameLab Podcast — a podcast about politics, language, and your brain.

In Episode 1, [I] discuss the conservative moral hierarchy and how Republicans really think. And I answer some of the questions you submitted via Facebook and Twitter.
Excerpt:
This is a fight for freedom.
Conservatives want to take the words ‘freedom’ and ‘liberty’ and say that they mean that you’re free to take advantage of anybody else. But that’s not the case. You may be free to walk down the street, but you’re not free to knock down other people and keep them from walking down the street. You are only free to the extent that you do not impose of the freedom of others.
This tax bill is imposing on the freedom of most people in the country. Ninety-nine percent of the people in this country are not going to get any benefits of this tax bill. Over 83% of the $1.5 trillion is going to the top 1%. Where’s it coming from? It’s coming from the bottom 99%.
Ninety-nine percent of the people of this country are paying to increase the freedom of the top 1% and giving up their own freedom. Their freedoms are being taken away from them because their power – through wealth – is going to the top 1%.”