The NYU Center for Mind, Brain & Consciousness hosts presentations, including topical debates among leading neuroscience researchers. Many of the sessions are recorded for later viewing. The upcoming debate among Joseph LeDoux (Center for Neural Science, NYU), Yaïr Pinto (Psychology, University of Amsterdam), and Elizabeth Schechter (Philosophy, Washington University in St. Louis), will tackle the question, “Do Split-brain patients have two minds?” Previous topics addressed animal consciousness, hierarchical predictive coding and perception, AI ‘machinery,’ AI ethics, unconscious perception, research replication issues, neuroscience and art, explanatory power of mirror neurons, child vs adult learning, and brain-mapping initiatives.
This reminded me of our Singularity meeting. Talking about platforms like Facebook she wonders why they didn’t build social responsibility into it. This is partly because the techies don’t understand much outside of their specialty, like the humanities (see 4c), thereby not having a sense of how their tech impacts the broader world. They assume that somehow the tech will magically solve these broader problems, but Facebook has proven beyond doubt that they do not, instead exacerbating them. And ultimately it seems to boil down to an adolescent boy’s emotional quotient (EQ).
A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.
The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.
subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”
Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.
Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”, … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.…It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.
If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.
This very rich, conversational thought piece asks if we, as participant designers within a complex adaptive ecology, can envision and act on a better paradigm than the ones that propel us toward mono-currency and monoculture.
We should learn from our history of applying over-reductionist science to society and try to, as Wiener says, “cease to kiss the whip that lashes us.” While it is one of the key drivers of science—to elegantly explain the complex and reduce confusion to understanding—we must also remember what Albert Einstein said, “Everything should be made as simple as possible, but no simpler.” We need to embrace the unknowability—the irreducibility—of the real world that artists, biologists and those who work in the messy world of liberal arts and humanities are familiar with.
In order to effectively respond to the significant scientific challenges of our times, I believe we must view the world as many interconnected, complex, self-adaptive systems across scales and dimensions that are unknowable and largely inseparable from the observer and the designer. In other words, we are participants in multiple evolutionary systems with different fitness landscapes at different scales, from our microbes to our individual identities to society and our species. Individuals themselves are systems composed of systems of systems, such as the cells in our bodies that behave more like system-level designers than we do.