Category Archives: persuasion

News startups aim to improve public discourse

A Nieman Reports article highlights four startups seeking to improve public discourse. Let’s hope efforts to create methods and technologies along these lines accelerate and succeed in producing positive outcomes.

How many does it take to tip the scales?

25% of a group according to this study published in Science journal.

“A new study finds that when 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.”

And this is encouraging and a key reason I do my blog:

“While shifting people’s underlying beliefs can be challenging, Centola’s results offer new evidence that a committed minority can change what behaviors are seen as socially acceptable, potentially leading to pro-social outcomes like reduced energy consumption, less sexual harassment in the workplace, and improved exercise habits.”

AI-enabled software creates 3D face from single photo

I wrote on my blog about this development and more generally about the increasing ease with which AI tools can forge convincing media. Go see my creepy 3D face.

Cambridge Analytica pilfered Facebook data to influence election

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Sophisticated, sometimes AI-enabled data analytics tools allow construction of individual personality profiles accurate enough to support targeted manipulation of individuals’ perceptions and actions. 

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Last night Facebook announced bans against Cambridge Analytica, its parent company and several individuals for allegedly sharing and keeping data that they had promised to delete. This data reportedly included information siphoned from hundreds of thousands of Amazon Mechanical Turkers who were paid to use a “personality prediction app” that collected data from them and also anyone they were friends with — about 50 million accounts. That data reportedly turned into information used by the likes of Robert Mercer, Steve Bannon and the Donald Trump campaign for social media messaging and “micro-targeting” individuals based on shared characteristics.

 

https://www.engadget.com/2018/03/17/facebook-cambridge-analytica-data-analysis-chris-wylie/?sr_source=Facebook 

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A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.