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Category: persuasion

Civilization requires virtue signaling

Civilization requires virtue signaling

This is a frequent topic of interest to us. So here‘s an article by Geoffrey Miller, an evolutionary psychology professor at UNM. A few excerpts follow: “We all virtue signal. […] Let’s not pretend otherwise.” “There’s virtue signaling, and then there’s virtue signaling. […] On the one hand, there’s what economists call ‘cheap talk’: signals that are cheap, quick and easy to fake, and that aren’t accurate cues of underlying traits or values. […] On the other hand, there’s virtue…

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Do our models get in the way?

Do our models get in the way?

We’ve seen quite a few descriptions of an emerging paradigm known as the collaborative commons (CC). But a problem arises when we take another step by extrapolating from that data and then try to prescribe what we need to do in order to create a CC. I.e., we form a model of what the CC should be, and top down we try to implement it. Whereas the technology that enables the CC to grow organically has no apparent need of…

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How many does it take to tip the scales?

How many does it take to tip the scales?

25% of a group according to this study published in Science journal. “A new study finds that when 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.” And this is encouraging and a key reason I do my blog: “While shifting people’s underlying beliefs can be…

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Cambridge Analytica pilfered Facebook data to influence election

Cambridge Analytica pilfered Facebook data to influence election

[et_pb_section fb_built=”1″ _builder_version=”3.0.93″ custom_padding=”0px|0px|0px|0px”][et_pb_row _builder_version=”3.0.93″][et_pb_column type=”4_4″ _builder_version=”3.0.93″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.93″ text_font=”||||||||” text_font_size=”20px”] Sophisticated, sometimes AI-enabled data analytics tools allow construction of individual personality profiles accurate enough to support targeted manipulation of individuals’ perceptions and actions.  [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”11px|0px|0px|0px”][et_pb_row custom_padding=”0px|0px|0px|0px” _builder_version=”3.0.93″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Analytics firm abused Facebook users’ data to influence the presidential election” _builder_version=”3.0.93″ custom_margin=”||10px|” custom_padding=”20px||10px|” box_shadow_style=”preset2″] Last night Facebook announced bans against Cambridge Analytica, its parent company and several individuals for allegedly sharing and keeping data that…

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A dive into the black waters under the surface of persuasive design

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose. The organizer of a $1,700 per person event…

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