Category Archives: emotional memory

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

Future discussion topic recommendations

Several of us met on Labor Day with the goal of identifying topics for at least five future monthly meetings. (Thanks, Dave N, for hosting!) Being the overachievers we are, we pushed beyond the goal. Following are the resulting topics, which will each have its own article on this site where we can begin organizing references for the discussion:

  • sex-related influences on emotional memory
    • gross and subtle brain differences (e.g., “walls of the third ventricle – sexual nuclei”)
    • “Are there gender-based brain differences that influence differences in perceptions and experience?”
    • epigenetic factors (may need an overview of epigenetics)
  • embodied cognition
    • computational grounded cognition (possibly the overview and lead-in topic)
    • neuro-reductionist theory vs. enacted theory of mind
    • “Could embodied cognition influence brain differences?” (Whoever suggested this, please clarify.)
  • brain-gut connection (relates to embodied cognition, but can stand on its own as a topic)
  • behavioral priming and subliminal stimuli (effects on later behavior)
  • incremental theory – “The Dark Side of Malleability”
  • creative flow as a unique cognitive process
  • Eastern philosophies and psychology – a psychology of self-cultivation
  • neuroscience of empathy – effects on the brain, including on neuroplasticity (discussed October 2017)
  • comparative effects of various meditative practices on the brain
  • comparative effects of various psychedelics on the brain
  • effects of childhood poverty on the brain
  • neurocognitive bases of racism

If I missed anything, please edit the list (I used HTML in the ‘Text’ view to get sub-bullets). If you’re worried about the formatting, you can email your edits to cogniphile@albuquirky.net and Mark will post your changes.