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Category: emotional memory

The info processing (IP) metaphor of the brain is wrong

The info processing (IP) metaphor of the brain is wrong

Psychologist Robert Epstein, the former editor of Psychology Today, challenges anyone to show the brain processing information or data. The IP metaphor, he says, is so deeply embedded in thinking about thinking it prevents us from learning how the brain really works. Epstein also takes on popular luminaries including Ray Kurzweil and Henry Markram, seeing both exemplifying the extremes of wrongness we get into with the IP metaphor and the notion mental experience could persist outside the organic body. The…

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A dive into the black waters under the surface of persuasive design

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose. The organizer of a $1,700 per person event…

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Future discussion topic recommendations

Future discussion topic recommendations

Several of us met on Labor Day with the goal of identifying topics for at least five future monthly meetings. (Thanks, Dave N, for hosting!) Being the overachievers we are, we pushed beyond the goal. Following are the resulting topics, which will each have its own article on this site where we can begin organizing references for the discussion: sex-related influences on emotional memory gross and subtle brain differences (e.g., “walls of the third ventricle – sexual nuclei”) “Are there…

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