https://www.wired.com/2017/02/cognitive-bias-president-trump-understands-better/ 

“When something is memorable, it tends to be the thing you think of first, and then it has an outsize influence on your understanding of the world. After the movie Jaws came out, a generation of people was afraid to swim in the sea—not because shark attacks were more likely but because all those movie viewers could more readily imagine them.”