“The findings revealed that neural response similarity was strongest among friends, and this pattern appeared to manifest across brain regions involved in emotional responding, directing one’s attention and high-level reasoning. Even when the researchers controlled for variables, including left-handed- or right-handedness, age, gender, ethnicity, and nationality, the similarity in neural activity among friends was still evident. The team also found that fMRI response similarities could be used to predict not only if a pair were friends but also the social distance between the two.”
Kevin Kelly, the founder of Wired Magazine, forecasts virtual reality (VR) becoming our primary social environment within five years. VR experiences will be increasingly interactive (physically and socially). Our brains will process VR sensations as real.
The price of this novelty is all your data, historical and biometric, and with that will come more advertising than ever. What is the beginning of a new dimension of fun, will be the end of privacy.
AI more advanced than what keeps people addicted to current social media and search platforms will attract and keep social VR participants. How will personal and group cognition and behavior change when VR becomes more compelling than ‘legacy reality?’
See Kelly’s 5-minute talk at http://bigthink.com/videos/kevin-kelly-virtual-reality-engages-our-reptile-brain