Tag Archives: political orientation

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

Mass and activity of brain structures correlate with political perspectives

Brain imaging research indicates some aspects of individual political orientation correlate significantly with the mass and activity of particular brain structures including the right amygdala and the insula. This correlation may derive in part from genetics, but is also influenced by environment and behavior.

“there’s a critical nuance here. Schreiber thinks the current research suggests not only that having a particular brain influences your political views, but also that having a particular political view influences and changes your brain. The causal arrow seems likely to run in both directions—which would make sense in light of what we know about the plasticity of the brain. Simply by living our lives, we change our brains. Our political affiliations, and the lifestyles that go along with them, probably condition many such changes.”

Thanks to member, Edward, for recommending this article: http://www.motherjones.com/politics/2013/02/brain-difference-democrats-republicans 

In a similar vein, Bob Altemeyer conducted and reported on some seminal social science research and theory on political dispositions. See http://home.cc.umanitoba.ca/~altemey/. Note the free book link on the left.