Programmers of social media apps and increasing range of other apps apply neuroscience to program your brain.
All bodily capacities, including the most impressive, uniquely human cognitive and metacognitive ones, coevolve with regulatory mechanisms. Regulatory mechanisms operate unconsciously, and control the expression of associated capacities such that the latter consistently operate with high effectiveness and efficiency to promote replication of our genes. So, to fundamentally change and render socioecologically sustainable the human species, H+ technologies will somehow have to alter the deep neural relationship between these regulatory “value systems,” (sensu neuroscientist Gerald Edelman in, “A Universe of Consciousness”), residing primarily in the limbic system, and all our mundane or enhanced corticothalamic activities. We need H+ that radically diminishes our transparent penchant for evolutionarily adaptive self-deception, and that alters our power to more freely and consciously choose, moment-to-moment, what we do with our cognitive capacities. I suspect current H+ is blind to this. — Warmly, PJW