Tag Archives: emotions

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.

Seeing my blindfold

I’ve found some thought-provoking answers on the Q&A social media site, Quora. Follow the link to a perceptive and helpful answer to, “Can a person be able to objectively identify exactly when and how their thinking processes are being affected by cognitive biases?

The author provides some practical (if exhausting) recommendations that, if even partly followed by a third-to-half of people (my guestimate), would possibly collapse the adversarial culture in our country.

Neuroscience of Empathy

(This is copied from the Meetup site. Thanks again to Brent for hosting.)

Details

Empathy is the ability to put yourself in another person’s shoes and understand how they feel- to be them, even for a second. It’s the link between self and others: how we connect, heal, and relate. Considering its importance in every aspect of our lives, we are taking a deeper look at the neuroscience behind empathy.

Recommended Preparation Info.

The Neuroscience of Empathy | Article | 5 minutes (https://www.psychologytoday.com/blog/the-athletes-way/201310/the-neuroscience-empathy)

The Neuroscience of Compassion | Video | 20 min (https://youtu.be/n-hKS4rucTY)

Jeremy Rifkin: The empathic civilization | Video | 10 min (https://www.ted.com/talks/jeremy_rifkin_on_the_empathic_civilization)

A CALM LOOK AT THE MOST HYPED CONCEPT IN NEUROSCIENCE – MIRROR NEURONS | Article | 5 min (https://www.wired.com/2013/12/a-calm-look-at-the-most-hyped-concept-in-neuroscience-mirror-neurons/)

Empathy for others’ pain rooted in cognition rather than sensation | Article | 5 min (https://www.sciencedaily.com/releases/2016/06/160614100237.htm)

Thomas Lewis: “The Neuroscience of Empathy” | Video | 60 min (https://youtu.be/1-T2GsG0l1E)

Suggested Additional Info.

Feeling Others’ Pain: Transforming Empathy into Compassion | Article | 5 min (https://www.cogneurosociety.org/empathy_pain/)

Structural basis of empathy and the domain general region in the anterior insular cortex | Study | 20 min (http://journal.frontiersin.org/article/10.3389/fnhum.2013.00177/full)

Neurobiology of Empathy and Callousness: Implications for the Development of Antisocial Behavior | Study | 20 min (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2729461/)

The Science Behind Empathy and Empaths | Article | 5 min (https://www.psychologytoday.com/blog/the-empaths-survival-guide/201703/the-science-behind-empathy-and-empaths)

Study challenges perception that empathy erodes during medical school | Article | 5 min (https://www.sciencedaily.com/releases/2017/09/170909194039.htm)

Comments

  • Mark Harris

    Rifkin’s book, The Empathic Civilization, is excellent.

    29 days ago
  • John

    Here is a link to an excellent article arguing against a myopic focus on empathy.
    http://bostonreview.net/forum/paul-bloom-against-empathy

    23 days ago
  • John

    Here is a link to a free ebook that is entitled Compassion: Bridging Science and Practice. The book is the culmination of research findings in social neuroscience studies conducted by Tania Singer and others. There are multiple formats for download.
    http://www.compassion-training.org/?page=download&lang=en

    23 days ago
  • John

    Here is a link to an article about Tania Singer’s research in Science Magazine.
    http://flourishfoundation.org/wp-content/uploads/2014/04/Compassioan-Science-2013.pdf

    23 days ago
  • Edward

    From the link: “Patterns associated with empathic care, for instance, overlapped with systems in the brain associated with value and reward, such as the ventromedial prefrontal cortex and the medial orbitofrontal cortex. In contrast, patterns of empathic distress overlapped with systems in the brain known for mirroring, such as the premotor cortex and the primary and secondary somatosensory cortices, which help an individual simulate or imagine what another person is feeling or thinking.”

    23 days ago
  • Edward

    Here’s another one I just read: “Brain imaging reveals neural roots of caring. http://neurosciencenews.com/caring-neural-roots-6870/

    23 days ago
  • Edward

    From the conclusion: “Shared representations of affective states are activated from the top down in more  cognitive forms of empathy, which recruit additional executive and visuospatial processes. However, the literature overestimates distinctions between emotional and cognitive empathy, following traditional practices to dichotomize in science and philosophy. Despite each
    having unique features, affective and cognitive empathy both require access to the shared representations of emotion that provide simulations with content and an
    embodied meaning.”

    23 days ago
  • Edward

    The entire article can be read here: https://sci-hub.cc/10.1038/nrn.2017.72

    23 days ago
  • Edward

    And this article. Abstract: “Recent research on empathy in humans and other mammals seeks to dissociate emotional and cognitive empathy. These forms, however, remain interconnected in evolution, across species and at the level of neural mechanisms. New data have facilitated the development of empathy models such as the perception–action model (PAM) and mirror-neuron theories. According to the PAM, the emotional states of others are understood through personal, embodied representations that allow empathy and accuracy to increase based on the observer’s past experiences. In this Review, we discuss the latest evidence from studies carried out across a wide range of species, including studies on yawn contagion, consolation, aid-giving and contagious physiological affect, and we summarize neuroscientific data on representations related to another’s state.” https://www.nature.com/nrn/journal/v18/n8/full/nrn.2017.72.html

    23 days ago
  • John

    Here is a link to an excellent video of 4 researchers giving talks at the Stanford CCARE conference. The video is 75 minutes.
    CCARE Science of Compassion 2014: Introduction to the Science of Empathy, Altruism, and Compassion
    https://youtu.be/YFDiQNwqbfw

    22 days ago
  • Edward

    Jimmy Kimmel in this video highlights a lot of what we talked about tonight. Yes, we need to feel empathy for those killed an injured in the Las Vegas shooting, but we also need to DO something about it. Meaning gun legislation. He highlights those in Congress who are making it easier instead of harder to obtain the kind of automatic weapons used in this mass murder. The reality is we must make such guns illegal, for it acts on our empathy and morality in a way that protects and serves us. https://www.youtube.com/watch?v=ruYeBXudsds

    21 days ago