Category Archives: attention economy

The evolutionary and present significance of reading

In her new book, Reader Come Home: The Reading Brain in a Digital World, author Maryanne Wolf explores how reading affects the brain and mind. What different effects result from consuming digital media rather than print media and long forms rather than tweets, posts, and other microcontent? In her excellent recent article, she says,

Will new readers develop the more time-demanding cognitive processes nurtured by print-based mediums as they absorb and acquire new cognitive capacities emphasized by digital media? For example, will the combination of reading on digital formats and daily immersion in a variety of digital experiences — from social media to virtual games — impede the formation of the slower cognitive processes, such as critical thinking, personal reflection, imagination, and empathy, that are all part of deep reading?

Wolf first addressed the evolution of reading and its implications in her earlier book, Proust and the Squid: The Story and Science of the Reading Brain. She summarizes her thesis in this interview (14 min video).

Stanislas Dehaene, an author whose work we’ve discussed, also investigated the brain circuits involved in reading. Hear him speak on the topic in this video (33 min).

Next discussion meeting Apr 2: Brain-Computer Interface, now and future

During our next discussion meeting, we’ll explore the status, future potential, and human implications of neuroprostheses–particularly brain-computer interfaces. If you are local to Albuquerque, check our Meetup announcement to join or RSVP. The announcement text follows.

Focal questions

What are neuroprostheses? How are they used now and what may the future hold for technology-enhanced sensation, motor control, communications, cognition, and other human processes?

Resources (please review before the meeting)

Primary resources
• New Brain-Computer Interface Technology (video, 18 m)
• Imagining the Future: The Transformation of Humanity (video, 19 m)
• The Berlin Brain-Computer Interface: Progress Beyond Communication and Control (research article, access with a free Frontiers account)
• The Elephant in the Mirror: Bridging the Brain’s Explanatory Gap of Consciousness (research article)

Other resources (recommend your own in the comments!)

• DARPA implant (planned) with up to 1 million neural connections (short article)

Extra Challenge: As you review the resources, think of possible implications from the perspectives of the other topics we’ve recently discussed:
• the dilemma of so much of human opinion and action deriving from non-conscious sources
• questions surrounding what it means to ‘be human’ and what values we place on our notions of humanness (e.g., individuality and social participation, privacy, ‘self-determination’ (or the illusion thereof), organic versus technologically enhanced cognition, etc.)

A dive into the black waters under the surface of persuasive design

A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose.

The organizer of a $1,700 per person event convened to show marketers and technicians “how to manipulate people into habitual use of their products,” put it baldly.

subtle psychological tricks … can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation”

Particularly telling of the growing ethical worry are the defections from social media among Silicon Valley insiders.

Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”,  … confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.

If you read the article, please comment on any future meeting topics you detect. I find it a vibrant collection of concepts for further exploration.