Category Archives: predictive analytics

Neural responses to media a strong predictor of friendship

“The findings revealed that¬†¬†similarity was strongest among friends, and this pattern appeared to manifest across brain regions involved in emotional responding, directing one’s attention and high-level reasoning. Even when the researchers controlled for variables, including left-handed- or right-handedness, age, gender, ethnicity, and nationality, the similarity in neural activity among friends was still evident. The team also found that fMRI response similarities could be used to predict not only if a pair were friends but also the social distance between the two.”

https://medicalxpress.com/news/2018-01-brain-reveals-friends-similar-neural.html