How many does it take to tip the scales?
25% of a group according to this study published in Science journal. “A new study finds that when 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.” And this is encouraging and a key reason I do my blog: “While shifting people’s underlying beliefs can be…