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Category: storytelling

The science of storytelling

The science of storytelling

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“Sometimes a good idea isn’t enough to drive social change; more important is how you communicate that idea. This is where “issue framing” comes in. In his talk, Nat Kendall-Taylor, PhD, breaks down the science of framing for philanthropy and nonprofit communications. He explores how people think about social issues and how advocates, experts, and strategic communications professionals can use an understanding of culture, storytelling, and science to communicate about social and scientific issues, shape policy, and lead change. “Dr….

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The death of the invisible hand (job)

The death of the invisible hand (job)

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Speaking of metaphors, article by David Sloan Wilson. Some excerpts: “[Adam] Smith was critical of Mandeville and presented a more nuanced view of human nature in his Theory of Moral Sentiments (1759), but modern economic and political discourse is not about nuance. Rational choice theory takes the invisible hand metaphor literally by trying to explain the length and breadth of human behavior on the basis of individual utility maximization, which is fancy talk for the narrow pursuit of self-interest.” “The…

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Can we understand other minds? Novels and stories say: no

Can we understand other minds? Novels and stories say: no

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by Kanta Dihal This article was originally published at Aeon and has been republished under Creative Commons. Cassandra woke up to the rays of the sun streaming through the slats on her blinds, cascading over her naked chest. She stretched, her breasts lifting with her arms as she greeted the sun. She rolled out of bed and put on a shirt, her nipples prominently showing through the thin fabric. She breasted boobily to the stairs, and titted downwards. This particular…

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Can children learn to read without explicit instruction from adults?

Can children learn to read without explicit instruction from adults?

[et_pb_section bb_built=”1″ _builder_version=”3.11.1″ background_color=”rgba(0,42,255,0.39)” next_background_color=”#ffffff”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.11.1″] An experiment in a remote Ethiopian village demonstrates the potential of mobile devices to enable children to learn and teach each other how to read without traditional schooling. [/et_pb_text][et_pb_video src=”https://tnp_encoded_videos.s3.amazonaws.com/web_videos/121006_TNP_BREAZEAL_720_9100.mp4″ _builder_version=”3.11.1″] [/et_pb_video][et_pb_text _builder_version=”3.11.1″] See also: How Reading Rewires Your Brain for Empathy [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.11.1″ prev_background_color=”rgba(0,42,255,0.39)”][/et_pb_section]

A dive into the black waters under the surface of persuasive design

A dive into the black waters under the surface of persuasive design

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A Guardian article last October brings the darker aspects of the attention economy, particularly the techniques and tools of neural hijacking, into sharp focus. The piece summarizes some interaction design principles and trends that signal a fundamental shift in means, deployment, and startling effectiveness of mass persuasion. The mechanisms reliably and efficiently leverage neural reward (dopamine) circuits to seize, hold, and direct attention toward whatever end the designer and content providers choose. The organizer of a $1,700 per person event…

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It takes more than facts

It takes more than facts

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Excellent article by George Monbiot. He’s right to assert that one’s worldview narrative trumps all other considerations, like facts. Such stories organize how we see everything through their lenses. Monbiot notes that the two major narratives of our time are social democracy and neoliberalism. While having different means and goals they both have the same narrative structure: “Disorder afflicts the land, caused by powerful and nefarious forces working against the interests of humanity. The hero – who might be one…

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Are We Racists?

Are We Racists?

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BMAI friends. The following ramble is my first cut at making sense of the grave role racial (and other) bias is playing in the world today. This was prompted by comments I see daily from my family and friends on social media. Thinking about the great lack of self- and group-awareness many of the commenters display, I turned my scope inward. How do my own innate, evolved biases slant me to take my group’s and my own privileges for granted and…

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People’s brains store and recall stories the same way

People’s brains store and recall stories the same way

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New scientific findings support the idea that different humans’ brains store and recall story scenes the same way, rather than each person developing unique memory patterns about stories. Also, people generally do well recalling the details of stories. I want to see more targeted research that determines whether information packed in story structures (a person wrestling with a difficult challenge and changing as a result) is more readily and accurately transmitted from brain to brain via storytelling. This would be…

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