By George Lakoff. A copy can be found at academia.edu here. An excerpt:
“One can see in scripts the link between frames and narratives.
Narratives are frames that tell a story. They have semantic roles,
properties of the role, relations among roles, and scenarios. What
makes it a narrative-a story-and not just a mere frame? A narrative
has a point to it, a moral. It is about how you should live
your life-or how you shouldn’t. It has emotional content: events
that make you sad or angry or in awe” (250).